Press Release

Better Demon Announces Studio Formation

April 30, 2024

We’re proud to announce the formation of Better Demon, a game studio for the definitive competitive PvP experience.  Our founders, creator Brad Strong and game industry veterans Parker Davis and Hokyo Lim, are committed to redefining competitive PvP with a new genre of multiplayer battlegrounds that blends high skill cap combat with physics-driven action.

Introducing Arctura: A New Kind of PvP Battleground

Our flagship project, Arctura, delivers deep character customization, strategic team play, and intense action combat. The game is set in a post-tech fantasy universe, where magic and the remnants of lost technology collide, creating a rich backdrop for battle.  The game features dynamic physics-based combat, where mobility, positioning, and reaction speed are key to victory.

A Competitive Edge

We see Arctura offering a high-skill-cap game that rewards quick thinking, quick reflexes, and mastery. The game will compete with established titles like League of Legends, DOTA 2, World of Warcraft and Final Fantasy XIV Online, but with a fresh take on play style and mechanics.
Arctura prioritizes community engagement, with guild systems and coaching tools that empower players to shape the game world. A thriving auction house and robust modding tools will further enhance player-driven economies and creativity.

Monetization and Long-Term Vision

Arctura
will initially be a one-time purchase, leading to free-to-play down the road, with no subscription.  The focus on cosmetics sales will ensure a fair competitive environment. The game will feature battle passes, seasonal tournaments, and a donor subscription model that provides additional stat tracking, achievements, and profile customization.  We are committed to long-term engagement, with new content, classes, and expansions planned every six months.
A Bold Future for Competitive PvP

With Better Demon officially formed, Strong, Davis, and Lim are poised to disrupt the competitive gaming landscape. Our vision for Arctura is ambitious, blending strategy and tactics with fast-paced PvP combat action, and setting the stage for a new era of multiplayer competition.

Stay tuned as we unveil more details in the coming months. The battle begins soon!